Road to Zero (RTZ) is a collaborative effort of more than 250 organizations focused on ending traffic fatalities on our roadways within 30 years. The National Safety Council (NSC) leads the initiative as a partnership with the U.S. Department of Transportation, including the National Highway Traffic Safety Administration (NHTSA), the Federal Highway Administration (FHWA) and the Federal Motor Carrier Safety Administration (FMCSA).

This webinar discussed how RTZ plans to achieve success by requiring meaningful collaboration across disciplines and traditional boundaries; a strong sense of urgency and accountability; and stepped-up action, including the willingness to consider new, innovative and pioneering approaches to stop the upward trend of those dying on our roadways and eliminate traffic fatalities by 2050.

RTZ will collaborate with law enforcement to develop priorities and encourage partners/stakeholders to take action. The webinar shared examples from pilot programs and local initiatives that involve multiple agencies, the media, and even some non-traditional partners to change behavior and public values.


  • Deborah Hersman, President and CEO, National Safety Council
  • Michael Fergus, Program Manager, International Association of Chiefs of Police
  • Major Christopher Hawkins, Westmoreland County Sheriff’s Office

Watch the recorded webinar >>

Download Michael Fergus’ slides >>

Download Deborah Hersman’s slides >>