This report by NHTSA and GHSA’s National Cooperative Research and Evaluation Program (NCREP) examines why riders choose to wear – or not wear – high-visibility gear. Through conducting a focus group of motorcycle riders, the report finds that while most participants did not regularly wear such gear, those who did reported doing so after having been in a crash with a motor vehicle, or personally knowing another rider who had been in such a crash.
Focus group participants recommended increasing the acceptance of high-visibility gear among motorcyclists through:
- Designing more attractive and appealing clothing (with preference for retroreflective gear over bright colors)
- Incorporating high-visibility elements universally across all branded motorcycle gear
- Clear educational messaging backed by statistics
- Financial incentives through insurance discounts
- Gradual social norming beginning with encouraging use during low-light conditions.