This report by NHTSA and GHSA’s National Cooperative Research and Evaluation Program (NCREP) examines why riders choose to wear – or not wear – high-visibility gear. Through conducting a focus group of motorcycle riders, the report finds that while most participants did not regularly wear such gear, those who did reported doing so after having been in a crash with a motor vehicle, or personally knowing another rider who had been in such a crash.

Focus group participants recommended increasing the acceptance of high-visibility gear among motorcyclists through:

  • Designing more attractive and appealing clothing (with preference for retroreflective gear over bright colors)
  • Incorporating high-visibility elements universally across all branded motorcycle gear
  • Clear educational messaging backed by statistics
  • Financial incentives through insurance discounts
  • Gradual social norming beginning with encouraging use during low-light conditions.

Download NCREP’s Motorcyclists’ Attitudes on Using High-Visibility Gear To Improve Conspicuity >>