It is time to get ready for the 2019 Click It or Ticket (CIOT) campaign. Representatives from the National Highway Traffic Safety Administration (NHTSA) discussed the Border-to-Border enforcement effort, reviewed the agency’s planned media strategy, offered innovative communications tactics that state and local agencies can implement, and previewed new materials developed for the campaign. Florida LEL Supervisor Tim Roberts shared his state’s successful CIOT strategies and lessons learned along the way. Come away with inspiration for new tactics to use in your 2019 enforcement and messaging efforts.
- Michael Joyce, Marketing Specialist and Communications Campaign Manager for CIOT, NHTSA Office of Communications and Consumer Information (presentation slides)
- Janice Hartwill-Miller, Traffic Safety Specialist, NHTSA Occupant Protection Division (presentation slides)
- Tim Roberts, Law Enforcement Liaison Coordinator, Florida LEL Program