This year’s National Click It or Ticket Mobilization enforcement period runs from May 21 until June 3, with paid advertising running from May 14 to June 3. “On the ground” law enforcement efforts are what truly make this mobilization such a success. This webinar helps LELs prepare for the high visibility enforcement and communications period, providing an overview of the updated resources available. The webinar also reviews the Border-to-Border (B2B) plan, a one-day, four-hour national seat belt awareness kickoff event coordinated by participating State Highway Safety Offices and their law enforcement liaisons. Additionally, participants heard about Region 2’s B2B Campaign and how their success can be replicated in other states and regions.


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