The 2018 national Drive Sober or Get Pulled Over enforcement mobilization focuses on stopping drunk drivers through a combination of law enforcement efforts and public awareness. In this webinar, the National Highway Traffic Safety Administration (NHTSA) updated attendees on ongoing and upcoming law enforcement initiatives and shared its media plan and accompanying materials. The session also highlighted the Road to Zero coalition’s work and shared its vision and strategies for reaching zero traffic fatalities by 2050.
- Jennifer Davidson, Highway Safety Specialist, NHTSA Impaired Driving Division (Presentation slides)
- Glaceria Mason, Marketing Specialist, NHTSA Office of Communications and Consumer Information (Presentation slides)
- Jane Terry, Senior Director of Government Affairs, National Safety Council (Presentation slides)