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Wednesday, March 20, 2019
1:30-2:30 p.m. EDT

It is time to get ready for the 2019 Click It or Ticket (CIOT) campaign. Representatives from the National Highway Traffic Safety Administration (NHTSA) will discuss the Border-to-Border enforcement effort, review the agency’s planned media strategy, offer innovative communications tactics that state and local agencies can implement, and preview new materials developed for the campaign. Florida LEL Supervisor Tim Roberts will share his state’s successful CIOT strategies and lessons learned along the way. Come away with inspiration for new tactics to use in your 2019 enforcement and messaging efforts.


  • Michael Joyce, Marketing Specialist and Communications Campaign Manager for CIOT, NHTSA Office of Communications and Consumer Information
  • Janice Hartwill-Miller, Traffic Safety Specialist, NHTSA Occupant Protection Division
  • Tim Roberts, Law Enforcement Liaison Coordinator, Florida LEL Program