4th of July
June 30 @ 6:00 pm - July 5 @ 6:00 am
Americans love to celebrate the 4th of July with family, friends, food, and fireworks. But all too often the festivities turn tragic on the nation’s roads. This iconic American holiday is also one of the deadliest holidays of the year due to drunk-driving crashes.
Over the 4th of July holiday period in 2017 (6 p.m. June 30 to 5:59 a.m. July 5):
- 601 people died in motor vehicle traffic crashes. 39% (237) of those fatalities occurred in alcohol-impaired crashes. This is a 23% increase from 2016, during which 192 people were killed during the same holiday period.
- 60% of those who died in alcohol-impaired crashes were in a crash involving at least one driver or motorcyclist with a BAC of .15 or higher.
These enforcement marketing tools can be used to fit your needs and objectives while, at the same time, partnering with other states, communities, and organizations on this drunk driving prevention initiative.
- For 4th of July “Buzzed Driving is Drunk Driving” (social norming) marketing materials, please click HERE.