Law Enforcement is a KEY player in the annual High Visibility Enforcement (HVE) initiatives. NHTSA needs law enforcement’s help to make the 2014 National Seat Belt Enforcement Mobilization to increase seatbelt use and reduce motor vehicle deaths and serious injuries. This year’s Click It or Ticket mobilization will take place May 19 through June 1, 2014. Statistics show that passenger vehicle occupants are buckling up more during the day, but not enough at night. This mobilization is created to crackdown on violators 24-7, but a strong enforcement effort is urged between the nighttime hours of 6 p.m. and 5:59 a.m. due to the significant number of violators and fatal crashes during this time.

This webinar, featuring NHTSA staff from the Office of Communications, Justice Services, Occupant Protection, and the National Law Enforcement Liaison Program Manager, will review NHTSA’s marketing plans for this year’s mobilization, and share the Products for Enforcement Action Kit (PEAK), designed to help law enforcement rally officers and alert the public to prepare for maximum high-visibility seat belt enforcement, as well as seek input from the LEL network on the products and support materials that work best for their implementation efforts.

Speakers: Wil Price, Highway Safety Specialist, Enforcement and Justice Services Division, NHTSA; Janice Hartwill-Miller, Highway Safety Specialist, Occupant Protection Division, NHTSA; Susan McMeen, Office of Communications and Consumer Information, NHTSA; Bob Stevens, LEL, North Carolina Governors Highway Safety Program; Vernon Betkey, National LEL Program Manager, GHSA

Date: May 1, 2014, 1:00 p.m. ET

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